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Julian Treasure, USA, The Sound Agency

Julian Treasure is founder and chairman of The Sound Agency, a UK-based audio branding consultancy that asks and answersthe question: “How does your brand sound?”. For over 10 years The Sound Agency has been proving that good sound is goodbusiness for clients such as Harrods, Nokia, BP and many major shopping malls across Europe. Julian’s book Sound Business isthe seminal work on creating intentional, effective business sound; he is regularly featured as a sound and communication expertin the world’s radio, print and web media, including TIME Magazine, The Economist and The Times.

Julian is also a sought-after and top-rated international speaker. Collectively his five TED.com talks on various aspects of soundand communication have been viewed an estimated 30 million times. His latest talk, How to speak so that people want to listen, isin the rare group that has achieved over nine million views on TED.com alone, putting it in the top 20 TED talks of all time.

Internationally known sound and communication expert, Julian Treasure, collaborated with Armstrong World Industries for the introduction of Total Acoustics Ceilings. “Noise is the number one problem in modern offices,” he states. “A big part of addressing this issue is making sure unwanted sound from adjacent spaces doesn’t intrude or interfere. It’s time architects start designing for our ears as well as our eyes.”

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